I’m so thrilled to share this exciting news with you all! Pampers has partnered with 2006 Olympic gold medal speedskater, Chad Hedrick, and 2007 World Skeleton Champion, Noelle Pikus-Pace, to introduce their new Pampers Swaddlers and Cruisers with new Dry Max Technology! In honor of both the Winter Olympics and launch of Pampers Swaddlers and Cruisers with Dry Max, the babies of the Team USA athletes will be the first to receive and try out these new, innovative diapers with limited edition, specially branded Team USA diapers as they head to Vancouver for the 2010 Winter Olympics. From Vancouver, both athlete families will be sharing their own babies’ experiences of their Pampers Cruisers with Dry Max during the 2010 Winter Olympic Games through photos and videos on Pampers.com.
What’s so special about these high performance diapers with Dry Max Technology? It allows diapers to be 20% thinner than before and gives these diapers the ability to lock wetness in for up to 12 hours, making it less bulky and helps give flexibility and comfort while baby is at play or on the go! The new diaper design contains 10 percent less material weight, helping families reduce environmental waste. If families from North America who currently use Pampers Swaddlers and Cruisers in their household switch to the new Pampers Cruisers Diapers with Dry Max diaper, they could together throw away the weight of 1 billion less diapers every three years (based on 08/09 volume for Swaddlers/Cruisers). What an amazing difference that would make!
Get a chance to receive free samples of Pampers Cruisers with Dry Max Technology and possibly win a year’s worth of these new, high performance diapers!!!
While you won’t be able to purchase the actual limited edition, specially branded Team USA diapers, you will be able to purchase the new and improved Pampers Swaddlers and Cruisers with Dry Max Technology in retail stores across the country in early March 2010. On January 29th, you will be able to sample these new high performance diapers from Pampers as both moms and dad alike can sign on to Pampers.com to receive a free sample 3-pack of the new Pampers Cruisers with Dry Max before they even hit store shelves. In select, random sample bags, there will be a Team USA diaper and if you’re one of the lucky recipients to receive a Team USA diaper in your sample, your family will win a year’s worth of Pampers Cruisers with Dry Max! Additionally, parents will be able to upload a video of their baby crawling from left to right and randomly selected videos will be compiled into a Pampers Cruisers Diapers with Dry Max “Baby Relay” commercial which will air during closing day of the Olympic Winter Games, giving babies a chance to showcase their own playful ability in the same forum as the most elite athletes. My readers will also get the chance to see how well these diapers worked for my daughter first hand as well as get a chance to win Pampers with Dry Max and a designer diaper clutch in March so stay tuned as I reveal my thoughts about most exciting development in Pampers diapers to date!
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